What does ‘VAST to RTB’ mean?

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It refers to the integration between two key technologies used in the online advertising ecosystem: VAST (Video Ad Serving Template) and RTB (Real-Time Bidding). On SmartHub, it means that the ad exchange supports the integration of VAST-compliant video ads into the real-time bidding process. This allows demand partners to bid on and serve video ads in real-time auctions.

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