The engine of SmartHub platfrom, RTB bidder powers up 3 types of programmatic auctions: first-price, second-price, and the custom one (SmartHub©). Since the whole bidding process is documented: bid floors, prices, winner detection, you can understand the dynamics of the auction, forecast future earnings, and manage the margins and payouts in your system.
SmartHub gathers the data across all activities and differentiates statistics, metrics, and reports according to use cases so that you could determine what your business needs most. Quality of traffic, partners' performance, discrepancies, effectiveness comparison for integration types, or GEOs — all these insights are automatically delivered to you in easy-to-grasp reports.
We've built an adaptable, smart, and self-optimizing system that keeps every bid relevant with traffic trotting mechanism. It analyzes historical data of bidding activity. It interprets what kind of traffic is most preferred by each demand partner and effectively distributes suitable traffic among partners, causing more deals, and thus, higher profits.
Our technical team has developed a proprietary VPAID player for VAST ads. If the publisher supports VPAID, the player initializes on their inventory and runs a waterfall inside which finds the best tag that matches requirements. VPAID player with waterfall is reaching all the tags. This increases the chance to hit the right impression that generates more money.
XML feeds setup can make your performance CPC campaigns fly. While you can still serve pop and push ads via RTB, XML will provide you with even more options and functionalities. Pass specific attributes like images and icons, insert several ads in response (multi-bid), get separate analytics by pop/push sources, and so on.
If you’re going to build great technology, you’re going to want to do it right. Commission it to the company that has a proven track of success. We have been creating full-stack digital platforms for media buyers and media sellers since 2013. A people-oriented software deployment approach allows us to create end-to-end digital solutions you can use to capitalize on your ad business quickly and effortlessly.
Ad tech platfrom is a complex system, but making it simple is our delight. Having identified complexity as a customer pain point, we worked relentlessly to create navigation logic that would make platform operation more fun. The platform is 100% user-friendly. Manage, analyze, shape the traffic, and navigate the marketplace according to your own needs in a simple and straightforward manner.
Professional ad ops, dedicated account managers, and sales - we'll help you to assemble your own team that will work tirelessly to maximize your revenues while you focus on things you do best. Choosing SmartHub, you choose a solution that helps you to smoothly resolve 3 ad business challenges at once: building the platform, maintaining it, and finding the right people who bind processes together in a single digital workflow.
Unlock the true potential of traffic capacities your partners possess. Learn how to launch a solution and orchestrate system to gain great profits as a mediator.
SmartHub supports Desktop, In-app, Mobile Web, CTV mediums, and formats like Banner, Video, Native, Pop, Push. Go in-house with ultimate campaign freedom!
Need to connect to RTB? It's doable within 5-7 days. No sweat, plunge into RTB-based auctions, reach global inventory, and maximize revenues with SmartHub.
Integrate your VAST partners! SmartHub supports a diversity of standards and protocols to enable media-trading between platforms regardless of connection type. Learn more.
Connect new partners by XML connection type. It can become your next gateway to much greater push and pop ad traffic revenue opportunities.
Keep your stack steady and the complex tasks easy. Outstaff heavy lifting tasks to ad ops, account managers, and sales while you focus on important aspects of the business.
We aim to be the extended IT partner for our clients and empower them to realise their potential. Here’s what our clients have to say about us.