by Roman Vrublivskyi
Today we are introducing a feature that enables you to generate more relevant traffic for your demand partners in SmartHub – a QPS adapter filter. When activated this feature will analyze the traffic, learn what types of traffic DSPs prefer, and then it will send more of such traffic to these DSPs. Optimizing your traffic automatically a QPS adapter filter will contribute to the precise traffic allocation and effective matching of supply with demand.
On your SmartHub platform, you have an adapter that analyses what kind of traffic your connected DSPs bid on (according to many parameters). By doing this it learns what kinds of traffic are the most preferred by each DSP. As soon as the QPS adapter analyzes what kind of traffic generates the most bid responses it starts to send more of such traffic towards DSPs that need it.
What kind of parameters are taken into account? The work of the QPS Adapter is sophisticated as it analyzes the inventory based on a variety of traffic parameters, like:
This is not the complete list of all the keys that undergo the analysis, it is just a small part of what is taken into consideration when the throttling system sends out more QPS to specific endpoints. The majority of traffic that goes through the adapter this way will be relevant to the prioritized parameters. The remaining (smaller) volume is not getting sorted by adapter but it is also passed to DSP as it helps to learn new parameters e.g in case DSP’s requirements regarding traffic change. This small volume is just enough for DSP to start bidding to traffic to which it didn’t bid before.
A QPS adapter filter works on the demand side. In order to activate it go to main and create a new connection on the demand side. In the opened window you will see the QPS adapter checkbox, click on it to activate the option (as featured on the screen).
Disabling the adapter. By unticking this checkbox “QPS Adapter” you can disable the in-built throttling system, meaning the traffic will be sent to DSP endpoints without the analysis of the adapter.
With a QPS adapter filter, you get yet another chance to optimize the traffic in your marketplace. We are constantly adding new optimization leverages like this so that you could combine them and determine which settings help you to make the most of your partner’s traffic.
Never stop learning and optimizing to make your marketplace a convenient and profitable ecosystem for media trading. For any questions or queries please contact the SmartHub white label programmatic team.
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