Privacy Compliant & Secured Data Processing on SmartHub

Privacy and secure data processing play a key role in digital advertising, and SmartHub, as the pioneer in PaaS white label ad exchange, has already solved this challenge for its customers.

Choosing SmartHub means getting a marketplace fully compliant with the latest international privacy regulations and data processing standards.

Data Processing Standards
and International Privacy Regulations

In the world of advertising, data is the fuel powering targeted campaigns and ensuring personalization.
However, collecting and processing it is a significant responsibility, and this is where standards
and privacy regulations come into play to ensure security and transparency.

Not complying with these standards can lead to legal challenges and fines, as well as difficulties with gaining trust and maintaining a professional reputation.
In turn, prioritizing privacy and protecting sensitive data is the way to retain customers and remain competitive.

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GDPR (General Data Protection Regulation)

  • GDPR applies to any business working with the data of EU citizens. It aims to provide users with more control over the collection, processing, and usage of their data.
  • To be GDPR compliant, advertisers and publishers need to obtain clear consent to collect and use the data and implement security measures to protect it. GDPR also encourages businesses to collect only necessary information.

TCF 2.0 (Transparency and Consent Framework 2.0)

  • TCF 2.0 was developed by the Interactive Advertising Bureau (IAB) Europe. Its goal is to enhance transparency and user control over data processing in compliance with privacy regulations like GDPR.
  • TCF is a voluntary standard applicable to publishers, consent management platforms, and vendors (demand-side platforms, supply-side platforms, etc.), even if they are not members of the IAB Europe.
  • Users can grant or deny consent to specific processing purposes (for instance, using precise geolocation), while publishers and advertisers need to provide clear information on how this data will be processed.

CCPA (California Consumer Privacy Act)

  • CCPA is quite similar to GDPR but applicable to a different region. It focuses solely on California residents, including those who are temporarily outside of the state.
  • Customers have the right to know what information businesses collect about them and how it is used and shared. They can also ask organizations to delete it (although some exceptions are applicable).
  • Besides, users have the right to be notified, before or at the point businesses collect the data, of the types of information they are gathering and what they may do with it.

COPPA (Children’s Online Privacy Protection Act)

  • COPPA was designed to protect US children under age 13. It applies to any business working with such data, regardless of its location. COPPA aims at safeguarding digital information of children since they are often less aware of the privacy-related risks.
  • Apart from ensuring data security, buyers and publishers have to obtain parental consent (with limited exceptions) before they collect children’s information online, provide parents with access to their children’s personal data, allow parents to prevent further use and collection, etc.

Ads.txt and Sellers.json

  • Ads.txt (Authorized Digital Sellers) is a file added to the publisher's website that lists all the sellers authorized to sell their inventory.
  • Sellers.json performs as an extension of ads.txt. It is a file providing more detailed information about the parties involved in the inventory selling processes.
  • Using both ads.txt and sellers.json files is the way to prevent fraud, minimize unauthorized activities, and enhance media trading transparency. The supply-side partners work only with approved sellers, and their inventory is protected. The demand-side party has confidence in traffic quality in ad exchange.

SmartHub’s Commitment to Privacy and Security

SmartHub white label ad exchange is fully compliant with the following regulations and standards:

  • GDPR
  • TCF 2.0
  • CCPA
  • Sellers.json
  • Ads.txt

To protect data through processes, we developed the platform according to the regulations on data processing and storage and trained our team to adhere to privacy and security standards.

Moreover, SmartHub offers secure data processing solutions that delete information when needed. The partners of SmartHub are also compliant with the above-mentioned standards.

Media trading on SmartHub meets all the relevant requirements and ensures privacy-friendly data processing. No fraud, no privacy violations. By choosing SmartHub, you express your commitment to security and applicable regulations.

Success Stories

Our efforts multiply clients' success.

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We Are Trusted by Our Clients and Partners

For us, SmartHub has become the technology partner that provided visibility and control over traffic distribution and allocation. Thanks to SmartHub, we’ve quickly launched a strong marketplace and pinpointed those areas of traffic improvement that embarked us on a path of continuous performance growth.

Guy Avisar,
Head of Video


SmartHub became our guiding light, enabling us to grow and deliver top-notch solutions. They know how to start in the best way and what steps to take to succeed. Since partnering with SmartHub, our numbers have been going up. Their SaaS platform is truly remarkable. We appreciate the ongoing support they provide at any time.

Moshe Sabia,

Toucan Ads

We received great communication from the account team regarding daily operations and exceptional support overall. SmartHub put partners’ requests in a very high priority and tried their best to help our business grow. The SmartHub team helped us to find a competitive solution for expanding our business to Asia, and successfully deployed the new ad exchange in a short time.

Claire Qiao,


SmartHub for us is the next programmatic technology advance that worked as a key trigger of our ad business take-off. It provides visibility and control over performance, budgets, partners, and most importantly, it gives us leverages to fine-tune and tailor the media-trading process so that it generates high profits and ROI. SmartHub is the only solution that enables building such an efficient platform in a mere week.

Andrew Prysiazhnyi,
VP of Operations


My experience was very positive since the platform is easy to use, the integration process is simple and the customer service is very diligent when it comes to answering inquiries or providing support on any circumstances.

Ignacio Ronchese, Ad Tech Director


Integrations with safety scanners been taken very seriously by the SH team, all the process configured really quickly so that now we have fully deployed and maintained platform.

Or Itzhack, Director of Video


The best feature of this platform is that UI is very user-friendly and easy to understand, it helps me to work with all functionalities smoothly. I am a novice but still it took me only couple of days to get used to the platform and start capitalizing.

Yulia Komnadskaya, RTB Traffic Manager


SmartHub is one fo the leaders in the Ad Tech White Labels Solutions market, and we are very pleased to begin our cooperation with them. From seasoned organizations with stringent requirements to clients who are just entering the programmatic ecosystem, SmartHub delivers value to their clients. With this unique integration, Scalarr’s DeepView will be embedded in SmartHub solutions to allow users to get flexible and quick access to DeepView best-in-class anti-fraud technologies.

Yuriy Yashunin, CPO


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  • Is it possible to generate ads.txt and sellers.json files on SmartHub?

    Yes, SmartHub allows generating these files. You can find the instructions for ads.txt and sellers.json on our blog.

  • How to choose between ads.txt and sellers.json?

    The choice depends on your needs. Ads.txt focuses on fraud prevention, while sellers.json allows a deeper understanding of the supply chain. Ideally, both ads.txt and sellers.json should be implemented to minimize the potential risks.

  • How does SmartHub ensure safety and privacy standards?

    We aim at safeguarding digital information, so to ensure privacy compliant and secured data processing, our technology is fully equipped for this, and also we have all necessary organizational measures for ensuring safety.

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