SmartHub Basic

Do-It-Yourself Ad Exchange Solution for Ambitious Tech Companies, Startups, Freelancers, Ad Networks, and SSPs of All Sizes and Budgets
SmartHub Basic Awards

What is SmartHub Basic?

Introducing SmartHub Basic – the ultimate ad exchange platform solution that has everything that you need for starting your platform
and harnessing an outstanding programmatic advertising environment.

No more paying extra for features or functions you don’t require – a basic solution for ad exchange enables you to leverage a strong, fully-functioning tech platform while protecting your budget. Our prebuilt core ensures a seamless setup, allowing you to dive into marketplace management, precise analysis, and efficient traffic distribution right from the start.

SmartHub
Core Features and Capacities

Powerful RTB Bidder

Processes millions of requests
per second to fetch the best
inventory at optimal price

Precise Targeting

Targeting according to
traffic type ad format ad sizes
geo sources ID’s publisher ID’s
connection type device OS
and more

All Ad Formats

Environments:
desktop in-app mobile web CTV
Formats:
banner video audio native
pop push CTV

QPS Optimization
Adapter & Easy Platform Administration

Traffic distribution adaptive mechanism
Traffic logging Global Blacklist
Endpoints management Advanced Statistics

Connecting all kinds of Supply and Demand partners

Use a variety of integration types to connect your demand and supply partners smoothly
OpenRTB 2.5 VAST to RTB VAST to VAST
'VAST To All' trading variants are available JS tags

Traffic Filtering
& Targeting

Mismatched IPs and Bundles IFA and IPv4 filters
Adult traffic filtering Blocked CRIDs
Blocked categories GEO targeting filter
and more

Advanced Traffic & Demand Scanning Protection

Supply Partners
Pixalate Protected Media Forensiq ClearTrust (formerly Botman) HUMAN Security (formerly WhiteOps)
Demand Partners
TMT (updated version is coming soon) GeoEdge

Do-It-Yourself Solution

Easy to use and manage
ad exchange DIY solution
with an advanced knowledge base

Cross-integration Bidding

SmartHub Basic platform allows
different types of connections
RTB to VAST VAST to RTB

Privacy Compliant & Secured Data Processing

Benefit from a marketplace fully compliant with latest data processing standards and international privacy regulations
GDPR TCF 2.0 CCPA COPPA

SmartHub White Label vs SmartHub Basic

Choose the best fit tailored for every need!

White-label setup


SmartHub
SmartHub Basic
Included
Included

Data Centers

SmartHub
SmartHub Basic
US East
Included
Included
US West
Included
APAC
Included
Europe
Included

Environments

SmartHub
SmartHub Basic
Desktop
Included
Included
In-App
Included
Included
Mobile Web
Included
Included
CTV
Included
Included

Ad Types

SmartHub
SmartHub Basic
Banner
Included
Included
Native
Included
Included
Video
Included
Included
Rewarded Video
Included
Included
Audio
Included
Included
Pop
Included
Included
Push
Included
Included

Endpoints limits


SmartHub
SmartHub Basic
No limits
Up to 50 endpoints on SSP side and 50 endpoints on DSP side

QPS limits


SmartHub
SmartHub Basic
10K/20K/30K/50K/100K and above QPS plans
Up to 5K incoming and 5K outgoing QPS

Statistics

SmartHub
SmartHub Basic
Full statistics for the past 3 months
Included
Statistics of impressions and
spend are available for the past 3 months.
Publisher IDs available
Included

Supply Side Connection Types

SmartHub
SmartHub Basic
RTB
Included
Included
VAST
Included
Included
JS tags
Included
Included
PreBid Server
Included
Prebid.js
Included

Demand Side Connection Types

SmartHub
SmartHub Basic
RTB
Included
Included
VAST
Included
Included
JS tags
Included
Included
PreBid Server
Included

Custom adapters, DSP Side

SmartHub
SmartHub Basic
AppNexus
Included
Included
Conversant CTV
Included
Included
Improve Digital
Included
Included
Rubicon
Included
Included
Verizon
Included
Included
Pubmatic
Included
Included
Custom TagID PubID
Included
Included

Built-in Filters



SmartHub
SmartHub Basic
Countries
Included
Included
SSPs
Included
Included
Sizes
Included
Included
Connection types
Included
Included
Device OS
Included
Included
TCF
Included
Included
IPv4
Included
Included
CCPA
Included
Included
GDPR
Included
Included
IFA
Included
Included
Mismatched IPs and Bundles
Included
Included

List Manager


SmartHub
SmartHub Basic
Up to 100K sources for each list
Up to 20 filter lists for uploading and up to 5K sources for each list

Loggers

SmartHub
SmartHub Basic
Incoming Traffic Logger
Included
Included
Requests & Responses Logger
Included

Scanners Integration

SmartHub
SmartHub Basic
Pixalate (pre-bid/post-bid)
Included
Included
Protected Media (pre-bid/post-bid)
Included
Included
Forensiq
Included
Included
White Ops (post-bid)
Included
Included
Fraudlogix (post-bid)
Included
Included
Botman (pre-bid/post-bid)
Included
Included
TMT (updated version is coming soon)
Included
Included

Additional Features

SmartHub
SmartHub Basic
Sellers.json
Included
Included
Schain
Included
Included
Complete Schain
Included
Included
Ads.txt
Included
Included
User Management
Included
Included
Section
SmartHub
SmartHub Basic

White-label setup

Included

Data Centers

Included
Included
US East
Included
Included
US West
Included
APAC
Included
Europe
Included

Environments

Included
Included
Desktop
Included
Included
In-App
Included
Included
Mobile Web
Included
Included
CTV
Included
Included

Ad Types

Included
Included
Banner
Included
Included
Native
Included
Included
Video
Included
Included
Rewarded Video
Included
Included
Audio
Included
Included
Pop
Included
Included
Push
Included
Included

Endpoints limits

No limits
Up to 50 endpoints on SSP side
and 50 endpoints on DSP side

QPS limits

10K/20K/30K/50K/100K
and above QPS plans
Up to 5K incoming
and 5K outgoing QPS

Statistics

Included
Included
Full statistics for the past 3 months
Included
Statistics of impressions and
spend are available for the past 3 months.
Publisher IDs available
Included

Supply Side Connection Types

Included
Included
RTB
Included
Included
VAST
Included
Included
JS tags
Included
Included
PreBid Server
Included
Prebid.js
Included

Demand Side Connection Types

Included
Included
RTB
Included
Included
VAST
Included
Included
JS tags
Included
Included
PreBid Server
Included

Custom adapters, DSP Side

Included
Included
AppNexus
Included
Included
ConversantCTV
Included
Included
Improve Digital
Included
Included
Rubicon
Included
Included
Verizon
Included
Included
Pubmatic
Included
Included
Custom TagID PubID
Included
Included

Built-in Filters

Included
Included
Countries, SSPs, Sizes
Included
Included
Connection types, Device OS
Included
Included
TCF
Included
Included
IPv4
Included
Included
CCPA
Included
Included
GDPR
Included
Included
IFA
Included
Included
Mismatched IPs and Bundles
Included
Included

List Manager

Up to 100K sources for each list
Up to 20 filter lists for uploading
Up to 5K sources for each list

Loggers

Included
Included
Incoming Traffic Logger
Included
Included
Requests & Responses Logger
Included

Scanners Integration

Included
Included
Pixalate (pre-bid/post-bid)
Included
Included
Protected Media (pre-bid/post-bid)
Included
Included
Forensiq
Included
Included
White Ops (post-bid)
Included
Included
Fraudlogix (post-bid)
Included
Included
Botman (pre-bid/post-bid)
Included
Included
TMT (updated version is coming soon)
Included
Included

Additional Features

Included
Sellers.json
Included
Schain
Included
Complete Schain
Included
Ads.txt
Included
User Management
Included

How to Find Out if You Need SmartHub Basic?

Minimal Investments to Start
a Successful Programmatic Business

with the SmartHub Basic DIY Solution

Find Out About High-Quality, Fully-Served Ad Exchange
in Our Partners Success Stories

Success Built with SmartHub Solutions

150+ satisfied clients worldwide trusted their ad business with SmartHub.
Become a partner to benefit from our expertise and client-centered approach to every project.
Try out SmartHub Basic DIY solution to start with the minimal investments.

For us, SmartHub has become the technology partner that provided visibility and control over traffic distribution and allocation. Thanks to SmartHub, we’ve quickly launched a strong marketplace and pinpointed those areas of traffic improvement that embarked us on a path of continuous performance growth.

Guy Avisar,
Head of Video

ExplorAds

SmartHub became our guiding light, enabling us to grow and deliver top-notch solutions. They know how to start in the best way and what steps to take to succeed. Since partnering with SmartHub, our numbers have been going up. Their SaaS platform is truly remarkable. We appreciate the ongoing support they provide at any time.

Moshe Sabia,
CEO

Toucan Ads

We received great communication from the account team regarding daily operations and exceptional support overall. SmartHub put partners’ requests in a very high priority and tried their best to help our business grow. The SmartHub team helped us to find a competitive solution for expanding our business to Asia, and successfully deployed the new ad exchange in a short time.

Claire Qiao,
VP

Feeltapmedia

SmartHub for us is the next programmatic technology advance that worked as a key trigger of our ad business take-off. It provides visibility and control over performance, budgets, partners, and most importantly, it gives us leverages to fine-tune and tailor the media-trading process so that it generates high profits and ROI. SmartHub is the only solution that enables building such an efficient platform in a mere week.

Andrew Prysiazhnyi,
VP of Operations

Take1

My experience was very positive since the platform is easy to use, the integration process is simple and the customer service is very diligent when it comes to answering inquiries or providing support on any circumstances.

Ignacio Ronchese, Ad Tech Director

AWG

Integrations with safety scanners been taken very seriously by the SH team, all the process configured really quickly so that now we have fully deployed and maintained platform.

Or Itzhack, Director of Video

Brightcom

The best feature of this platform is that UI is very user-friendly and easy to understand, it helps me to work with all functionalities smoothly. I am a novice but still it took me only couple of days to get used to the platform and start capitalizing.

Yulia Komnadskaya, RTB Traffic Manager

Vyadd

SmartHub is one fo the leaders in the Ad Tech White Labels Solutions market, and we are very pleased to begin our cooperation with them. From seasoned organizations with stringent requirements to clients who are just entering the programmatic ecosystem, SmartHub delivers value to their clients. With this unique integration, Scalarr’s DeepView will be embedded in SmartHub solutions to allow users to get flexible and quick access to DeepView best-in-class anti-fraud technologies.

Yuriy Yashunin, CPO

Scalarr

Launch Your DIY Ad Exchange Platform Right Away

Share your concept and expectations with our team, and get a consultation for free

FAQ



  • What is a SmartHub Basic advertising exchange solution?

    SmartHub Basic is a solution for ad exchange designed to make SmartHub affordable for everyone. There are some QPS, endpoints, and filter lists limits on the SmartHub Basic version. At the same time, SmartHub Basic has the essential functionality for setting up and running your own ad tech platform: all ad formats and environments are available, cross-integration bidding (RTB to VAST & VAST to RTB), integration with fraud protection, traffic filtering and targeting, secured data processing. If you are eager to scale your programmatic business even more, you might need a full SmartHub white-label ad exchange version.

  • What is the difference between the SmartHub Basic advertising exchange solution and the full version?

    Essentially, the SmartHub Basic ad exchange platform features all essential functions for deploying and establishing your own ad exchange and gearing up efficient automated ad buying and selling. If you plan to scale and need more customization or connection types available — opt for SmartHub WL.

  • What about traffic and ad optimization on SmartHub Basic? Is it available?

    Just like the full version of the ad exchange platform solution, SmartHub Basic has smart mechanisms of traffic distribution based on which it matches the right type of supply with demand. In the SmartHub ad exchange platform, you can also configure ad formats for each endpoint to adjust your marketplace media trading.

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