SmartHub Traffic Types
Different traffic types in advertising serve distinct purposes and offer valuable benefits. They cater to diverse traffic channels and audience segments, allowing demand partners to tailor their messages and ad formats for relevance. Demand partners can bid for different traffic categories and reach brand awareness, conversions, or other objectives.
Cost-effectiveness, geographic targeting, and platform features further enhance the flexibility and effectiveness of advertising strategies. Utilizing a mix of digital traffic types diversifies strategies, reducing reliance on a single source and enhancing your opportunities to earn more from media trading in your ad exchange.
Here, we'll cover the types of traffic you can enable on SmartHub and the benefits of each.