SmartHub Ad Formats

More than 70% of customers prefer personalized experiences when it comes to watching ads on their devices. Ad formats in digital marketing play a crucial role.

Meanwhile, visual enhancements, the abundance of digital channels, and targeting capabilities are those important components that multiply the effectiveness of programmatic campaigns. SmartHub platform supports a multitude of highly-targeted advertising formats that effectively drive traffic across channels and result in greater profits from media-trading on your platform. Ready to discover how? Let’s find out!

SmartHub Supports All Ad Formats



Advertisement formats like banners are pretty universal – these creatives are easily designed and supported on almost every channel: in-app, mobile web, desktop, CTV. These are static pictures that can be displayed at every corner of the user’s screen (usually on the top or sides of web pages). Since they bear no visual enhancements, they are also lightweight and don’t take up much space in your creative library. Banners make the greatest choice for achieving really outstanding reach. Along with in-app videos, in-app banners normally account for a big share of customer profits on SmartHub.



Video types of ad formats are the most evocative as they can deliver the entire brand’s story or feature promoted product in detail. In 2022 this format (in-app video) generated the most profits for SmartHub clients. Those ads normally played before, after, or during the video content. Those can be outstream (served outside of traditional video players) and instream (appear in the video players). Video ads are best used on digital channels like CTV, desktop, and in-app; they are best suited for raising engagement and brand recall.



These types of advertising formats most frequently appear in audio content like podcasts, streamed music, or online radio, followed by the static banner with CTA at the end. However, around 20% of all audio ads are already served programmatically because it opens the gateway to better data-driven personalization. These ads are not affected by banner blindness and ad blockers. Plus, it is possible to deliver ad messages to highly engaged audiences even when they are not actively using their gadgets; thus, this experience is less intrusive and more seamless. On SmartHub, you can conveniently connect the audio supply with VAST tags and RTB.



Native ads are cross-display advertising units that can be used as banners, videos, and other forms of ads. The peculiarity of such ads is that they naturally align with the interface they are placed in, imitating recommendation widgets or content normally placed in social feeds (marked with tags like “recommended” or “sponsored”). Native ads drive great user engagement as they are the least intrusive ads. In addition to this, they often contain useful information that is getting shared and reposted by users.



Digital ad formats available on the CTV channel are mostly represented by video ads and banners served on CTV devices — SmartTVs and apps where content is streamed. Those formats can have visual enhancements — interactive elements that enable purchasing or other user actions on big-screen TVs. With programmatic capabilities, advertising on TV becomes highly measurable and targeted thanks to the data-driven approach and effectiveness of programmatic automation.



Pop ads are one of the most affordable and widespread formats of display advertising. These digital advertising formats may be displayed as images that appear on the screens after the user opens a web page. These ads "pop up" over the existing content, that’s why they effectively capture users' attention, so because of this, pop ads can also reach a wider audience. Pop traffic normally costs less than other types, so it always stays in high demand among media buyers.



Push formats of advertising are displayed directly on the user’s home screen as if they were system notifications coming from apps. So the convenience is that the user doesn’t even have to take action to trigger those. At the same time, pushes are also available for desktops which is also convenient as, in this case, users don’t even have to enable notifications (like in apps). Push ads also work best for location-based marketing and delivering hot and urgent ad offers.

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Case Studies

See how our partners succeed with SmartHub and what kind of ad formats they use.

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We Are Trusted by Our Clients and Partners

For us, SmartHub has become the technology partner that provided visibility and control over traffic distribution and allocation. Thanks to SmartHub, we’ve quickly launched a strong marketplace and pinpointed those areas of traffic improvement that embarked us on a path of continuous performance growth.

Guy Avisar,
Head of Video


SmartHub became our guiding light, enabling us to grow and deliver top-notch solutions. They know how to start in the best way and what steps to take to succeed. Since partnering with SmartHub, our numbers have been going up. Their SaaS platform is truly remarkable. We appreciate the ongoing support they provide at any time.

Moshe Sabia,

Toucan Ads

We received great communication from the account team regarding daily operations and exceptional support overall. SmartHub put partners’ requests in a very high priority and tried their best to help our business grow. The SmartHub team helped us to find a competitive solution for expanding our business to Asia, and successfully deployed the new ad exchange in a short time.

Claire Qiao,


SmartHub for us is the next programmatic technology advance that worked as a key trigger of our ad business take-off. It provides visibility and control over performance, budgets, partners, and most importantly, it gives us leverages to fine-tune and tailor the media-trading process so that it generates high profits and ROI. SmartHub is the only solution that enables building such an efficient platform in a mere week.

Andrew Prysiazhnyi,
VP of Operations


My experience was very positive since the platform is easy to use, the integration process is simple and the customer service is very diligent when it comes to answering inquiries or providing support on any circumstances.

Ignacio Ronchese, Ad Tech Director


Integrations with safety scanners been taken very seriously by the SH team, all the process configured really quickly so that now we have fully deployed and maintained platform.

Or Itzhack, Director of Video


The best feature of this platform is that UI is very user-friendly and easy to understand, it helps me to work with all functionalities smoothly. I am a novice but still it took me only couple of days to get used to the platform and start capitalizing.

Yulia Komnadskaya, RTB Traffic Manager


SmartHub is one fo the leaders in the Ad Tech White Labels Solutions market, and we are very pleased to begin our cooperation with them. From seasoned organizations with stringent requirements to clients who are just entering the programmatic ecosystem, SmartHub delivers value to their clients. With this unique integration, Scalarr’s DeepView will be embedded in SmartHub solutions to allow users to get flexible and quick access to DeepView best-in-class anti-fraud technologies.

Yuriy Yashunin, CPO



  • What kind of advertisement formats are supported by SmartHub?

    SmartHub supports many types of advertising formats, including Banner, Video, Audio, Native, Push, Pop, and CTV. These units are supported on such advertising mediums as in-app, mobile, web, desktop, and CTV gadgets.

  • Why is having those digital ad formats on SmartHub beneficial for me?

    Having several digital advertising formats supported by your system is highly beneficial for you as more options extend the media-buying opportunities in your marketplace, subsequently raising your profits.

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