Good quality traffic is a fuel of your ad exchange that powers it and helps it to stay profitable. Quality is a very important criterion here since demand partners will be more willing to buy good traffic that converts well. Thus, more traffic purchases will be happening in your ad exchange and that’s why your marketplace will generate more profits.
For marketplace owners, working with various supply partners means constantly monitoring the accuracy of traffic distribution, as well as making sure that the traffic is fraud-free and relevant in terms of categories and other parameters. If previously we discussed how to keep your traffic healthy and fraud-free with SmartHub traffic scanners, right now it’s time to discover how to use traffic filters and suit it even better for your individual needs.
In the latest upgrade of SmartHub – SmartHub 2.0 we mentioned how with renewed list manager you obtained the opportunity to filter only those traffic sources that meet the category that you choose. By this, you will instruct your system to automatically block those resources that don’t match (or, accept them when you choose the “allowed” type of list). This way the requests that don’t fit never reach DSPs in your marketplace.
There are two types of filters that you can use “allowed” and “blocked”. Both of these lists include 6 categories that you can apply to them: domains/bundles, publisher IDs, Site/App IDs, CRIDs, Domains (ADM), and Adomains.
No matter whether it is an “allowed” or “blocked” list you want to create the logic will be pretty much the same – easy and straightforward. First, you need to click the “New Filter List” button and select the settings for your SSP’s and DSP’s as shown in the screenshot below.
1. Enter the name of the list.
2. Choose the type whether it is going to be an allowed or blocked list.
3. Select the category (domains/bundles, publisher IDs, Site/App IDs, CRIDs, Domains (ADM), and Adomains).
4. Select the SSP and DSP connections to apply the filter lists on them.
For your “allowed” or “blocked” lists you can also create several variations:
1. Blocked list for several SSP’s and several DSP’s. (notice: to disregard contacting SSP’s and blocking incoming traffic)
2. Blocked list for a connection of several SSPs and one DSP (similar to Requests/Responses Statistics).
3. Blocked lists for all SSP’s (same as a global black list).
4. Allowed list for several SSP’s and several DSP’s (notice: may lead to a drop of incoming traffic)
5. Allowed list for a connection of one DSP and SSP’s (similar to Requests/Responses Statistics).
Lists of this kind enable deeper analysis and faster set up of allowed and blocked lists across the connections on the platform. You can apply these lists as a part of your marketplace optimization, for executing the requirements of your partners, or for making adjustments according to the results of your traffic scanners. List manager enables easy use of the various types of lists for achieving optimized and targeted traffic on the platform.
There are situations when the traffic in your ad exchange needs some correction. In other cases, you just need to adjust the dynamics of the media trading according to optimizations that you want to make. With filter list manager you can adjust traffic in your marketplace up to your needs easily so that media trading becomes more precise, efficient and brings you more revenues.
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