Do you think it is possible to significantly improve the growth of the company’s results without additional investment? If yes, how to do it? How to achieve growth of +307% or even +5825% in just three months? The new SmartHub 2.0 platform will help here.
We’ve carefully analyzed the performance of our partners in order to understand whether the next version of SmartHub lived up to the expectations and proved to be as effective as we expected. This helped us see the progress that our partners achieved after they moved from SmartHub 1.0 to SmartHub 2.0.
Today, we will demonstrate specific examples of how the new version of platform – SmartHub 2.0 increased the profits of our partners in just three months. From April to May 2022, our partners achieved much better results so it’s time to review their success in detail.
Our partners used the SmartHub 1.0 platform by April 2022, and in May 2022, our customers switched to the new version of SmartHub 2.0. SmartHub 1.0 was already a strong solution but in the new 2.0 version we strengthened its capacities and elevated many functions to a new level.
So we decided to check if the new platform shows great results in the first two to three months of its use. But before that, let’s look at what the SmartHub 2.0 platform offers.
The new platform’s main advantage is the system’s deep flexibility, which allows you to adapt the platform to your unique requirements for media trading.
SmartHub 2.0 offers functionality that will boost system performance and make it easier to achieve media trading efficiency. The platform offers a list manager, a QPS adapter, improved statistics, and updated dropped requests & responses report.
For example, our partners can correctly distribute traffic and direct it to the right DSPs that need it most. SmartHub’s QPS adapter allows you to match demand with supply more effectively — its sophisticated algorithms analyze inventory based on targeting parameters such as traffic type, OS, device type, and minimum bid. After analyzing what traffic each DSP most often bets on, it evaluates, generates “keys”, and prioritizes incoming traffic based on them.
The platform also has over 20 metrics and measurements to analyze system performance. Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg. SSP and DSP Bidfloor, SSP and DSP average offer price. Basic statistics, request/response reports, and SSP/DSP statistics are now collected in one place for convenience.
More details of how SmartHub 2.0 works, read in this article.
Let’s look at a few examples of our partners who used SmartHub 2.0 up until April 2022 and then switched to SmartHub 2.0 in May.
We will give the abstract names to our partners for privacy reasons. Also, we will not disclose their results openly but rather display their outcomes and progress in percentages.
From January until April our partners were using SmartHub 1.0 version, and after our big platform upgrade, many partners switched to SmartHub 2.0 version. In the end of July we calculated the average monthly and average daily profit reached by our partners thanks to our upgraded platform SmartHub 2.0.
During the period (from April to July when many partners switched from SmartHub v1 to SmartHub v2) the overall profit increase reached by 102,65% and the Average daily profit by 98,45%.
On April many partners switched from SmartHub v1 to SmartHub v2, and on July we already can see the overall profit increase reached by partners thanks to our upgraded platform.
The numbers do not deceive: progress and growth are apparent. Moreover, these results prove that transitioning to the new SmartHub 2.0 platform in a couple of months increases profits. At the same time, the partners remained on their old QPS plans. That is, they did not pay extra for the results they received. This is possible thanks to an improved platform with new high-quality tools.
The new SmartHub platform offers valuable features that improve system efficiency and make performance easier to see. In addition, now that there are more DSP and SSP integration options, our partners can benefit from a powerful media trading ecosystem that results in higher revenues and ROI.
We encourage all our partners to upgrade to SmartHub 2.0 if you haven’t already. After all, you will receive an improved platform, and your company will be able to show better results and increase profits, which is proved by the examples of our partners who already switched to SmartHub 2.0.
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