Homepage / Knowledge Base /
What is a bid response?

What is a bid response?

A bid response is a reply from a demand-side platform (DSP) to a bid request coming from an SSP. If DSP decides to bid on the available ad impression, they submit a bid response that contains such data as bid amount (the maximum amount they are willing to pay for the ad impression), creative details, targeting information, and any other relevant parameters.

Ready to Get Started?

Simply complete the form and we'll get in touch shortly.

Recent Blog Posts
and Product Updates