Traffic Filtering and Management
SmartHub offers an entire set of traffic filtering options and traffic management features,
each aimed at eliminating invalid traffic and maximizing the platform's performance.
Traffic distribution adaptive mechanism
Deliver the right traffic to the right DSPs with ease: our self-learning traffic distribution mechanism will not only optimize the traffic but also explore new parameters to be able to adapt its mechanism. Moreover, the feature allows optimizing profits according to impression prices so that media trading in your marketplace will always be profitable.
Monitor the traffic your platform receives: set the required parameters and get a list of requests matching them. By getting the full picture, you can optimize the traffic for your partners and generate advertising income.
Create and manage endpoints to connect SSP and DSP partners to your ad exchange. Specify multiple parameters, including connection type, traffic type, and ad format, to match DSPs with SSPs and ensure high-quality traffic.
Mismatched IPs and Bundles throttling
Set up filters for your DSP partners to detect mismatches and see when the IP or application bundle in the request differs from the IP or bundle in the related impression.
IFA and IPv4 missing requests throttling
Manage traffic effectively and allow only those requests that contain IFA (device ID) or use historically stored IDs if the supplier does not provide these values. Enable the “IPv4 required” filter to allow sending requests with version 4.
Secured traffic filtering
Apply our secure traffic filtering features to select the type of traffic for your partners. Choose between secure and non-secure options or combine both types for the same DSP.
Adult traffic filtering
Manage adult traffic with ease: exclude or allow it for your connected DSP partners. When relevant, allow any traffic, including the adult one.
Set up a block list in the CRID (Content Reference Identifier) object to filter traffic that includes keywords unrelated to your DSP or SSP partners.
Create allowed and blocked lists according to the entire set of categories: domains, publisher IDs, IP addresses, bundles, etc.
Filter traffic of your DSP partners according to the geo parameter. Block requests sent from the countries specified in the DSP geo black lists, as well as requests from the locations not included in the geo white lists.
Price limit/Price filtering
Benefit from traffic filtering procedures on the basis of price. If the price your DSP partner bids is less or equal to the price specified in the request, the response will be dropped.
Traffic volume filtering
Limit the incoming traffic volume for your connected DSP partners according to their specified maximum number of requests per second. If it is reached, part of the requests will be dropped.
Content category filtering
Block specific categories and subcategories to prevent bid responses with the selected parameters from taking part in the auction and ensure only relevant traffic for your SSP partners.
SSP/DSP/Publishers white and black lists
Create white and black lists for both the demand and supply sides to easily filter out irrelevant requests and responses or prioritize particular ones.
Blocked domains (ADM)
Create and apply filter lists using the domain object in the ADM to allow or block certain traffic for your SSP and DSP partners.
IPv6 traffic filtering
Filter out incoming requests that contain non-supported IPv6 or miss IP addresses at all to validate traffic to your connected DSPs.