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What is a blocklist API?

What is a blocklist API?

A blocklist API in programmatic advertising refers to an Application Programming Interface (API) that allows users to interact with and manage a blocklist. A blocklist is a list of specific entities, such as websites, apps, or content categories, where advertisers prefer not to display their ads. Such API can be used to add or remove entities from the blocklist dynamically, based on brand safety considerations.

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