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What is a DMP (data management platform)?

What is a DMP (data management platform)?

A Data Management Platform (DMP) is an ad tech platform that collects and processes various types of audience data. It then provides insights for algorithms and targeted campaigns on a demand-side platform (DSP). Based on this information, a Demand-Side Platform (DSP) determines to whom to serve advertisements, making the ad targeting more precise and effective.

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