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What is a win rate booster?

What is a win rate booster?

The Win Rate Booster is an advanced optimization tool on SmartHub designed to enhance bidding strategies. It prioritizes Creative IDs (CRIDs) with a strong historical win rate, going beyond bid prices to choose winning bids in auctions. This strategic approach allows CRIDs with lower bid prices but higher win rates to secure wins, maximizing purchasing effectiveness and providing a balanced bidding strategy.

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