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What is bot traffic?

What is bot traffic?

A harmful traffic bot is a special script designed to simulate the behavior of real users who open a specific page or website and get ads served to them. Such bots can be used to emulate both paid and organic traffic. This traffic is harmful since bot traffic will never convert, so the ad budgets are getting wasted. Adx.txt, Sellers.Json, and other inventory authorization standards from IAB are here to reduce advertising fraud.

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